BRAND: YOU – Personal Branding for Success in Life and Business examines critical issues from the following areas:

1. The Principles of Brand Establishment
2. Promoting Your Brand
3. Challenges to Your Brand
4. Change
5. Presenting Your Brand (face to face and via social media)

The text concludes with an afterward that examines "where do we go from here" and provides a strategic template of actions needed to establish and solidify your brand. Brand: You is presented in a highly practical and experiential format, and is an essential read for anyone who wants to gain further insights into the benefits of personal branding in order to obtain the success we all want on a personal and professional basis.

And now the mpr group is proud to announce the addition of BRAND: YOU - The Workbook. This companion piece provides readers with thirteen (13) experiential exercises that mirror the five (5) chapters in BRAND: YOU and walks its audience through areas ranging from 'understanding what you have to sell' to 'an in-depth examination of the values associated with your Personal Brand'; ultimately allowing you to build your own Personal Brand Statement, better positioning yourself both personally and professionally.