"In order to beat the competition you have to compete DIFFERENTLY." This quote comes from the recently released 2nd editionof the book, "BRAND: YOU Personal Branding for Success in Life and Business."

This world is comprised of many different types of individuals all vying for essentially the same thing. To live the best life possible on a personal and professional basis while providing for and making things the best they can for the people they love and who depend upon them.

In that regard each of us must be willing to do and as importantly willing to show through our actions that the things we desire for ourselves and others are things we are willing to dedicate the needed resources and effort to bring these things to fruition.

"Shake It Off and Step Up" is the title of a new 'Signature Series' presentation by Julius E. Rhodes, SPHR of the mpr group and addresses issues of:

Personal Accountability, Discipline (Self-Monitoring Behaviors), Leadership and Actions Leading to Success (Positive Outcomes).

The presentation is unified in the context of developing and implementing your Personal Brand and includes a copy of the 2nd edition release of "BRAND: YOU Personal Branding for Success in Life and Business".

To watch an interview conducted on June 22, 2012 regarding this 'Signature Series' presentation on WMFD-TV in Mansfield, Ohio please click below:

http://media.wmfd.com:8000/wmfdnewsembed/062212urban.wmv

To hear an interiew conducted on June 2, 2009 regarding BRAND: YOU on Power 92.3 FM Chicago please click here:

http://mprgroup.info/BRAND-YOU-interview.mp3

To watch an interview conducted on June 22, 2009 of Julius Rhodes - author of BRAND: YOU on WMFD - Mansfield, Ohio please click below:

http://media.wmfd.com:8000/wmfdnewsembed/062209rhodes.wmv

BRAND: YOU – Personal Branding for Success in Life and Business examines these critical issues from the following four areas:

The Principles of Brand Establishment

Promoting Your Brand

Challenges to Your Brand

Change and

Presenting Your Brand

The text concludes with an afterward that examines the issue of, where do we go from here and provides a strategic template of actions needed to establish and solidify your brand.

Presented in a highly practical and experiential format this book is an essential read for anyone who wants to gain further insights into the benefits of personal branding in order to obtain the success we all want on a personal and professional basis.

To place an order for the book, which retails for $19.95 but is available through this site for $16.95, please visit the CONTACT US section of this web site.